Amazon Encourages Brands to Go Live for Prime Day
Will Margaritis, SVP of Consulting at Sellwin, says advertisers could use the live streams as a way to break out from rival sellers.
AT&T Casts Sponsorship Spell Over New ‘Harry Potter: Wizards Unite’ Game
“I don’t think ‘Harry Potter’ will be quite that sort of sensation, but it is getting talked about,” says Will Margaritis, senior VP of e-commerce and digital marketing at Dentsu Aegis Network’s Sellwin Consulting. “It sounds like Niantic has learned some lessons and put more content into it, but with ‘Pokémon Go’ no one had seen that sort of thing before.”
Former Snap CSO Imran Khan has launched his new e-commerce startup Verishop, which industry experts say can solve for some of Amazon’s key weaknesses
Amazon is a global giant playing in many different lanes, said Will Margaritis, svp of Sellwin Consulting at Dentsu. "If you're looking to take on Amazon, you need to consider it a many-headed hydra — try to beat it at retail, and you still need to contend with AWS, and the rapidly-growing advertising revenue," he said. "The money is flowing into Amazon so quickly, from so many disparate parts, that I can't see anyone getting ahead of them overall."
An Aussie Guide Through the Amazon
Amazon is very complex and it's not just advertising or media properties. Clients need help with all of it together, which is why Sellwin Consulting was formed.
The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teams
“Most brands have the brand marketers and shopper marketers, but then often also define a performance team or agency or digital agency, versus a branding team,” noted panel moderator Travis Johnson, president of Dentsu Aegis Network’s Sellwin Consulting, dedicated to customizing Amazon business-building strategies for brands. “Amazon’s a unique environment, in that all of those teams have to work together.”
Why Amazon’s ad sales growth has slowed (and why it may pick up again)
Sellwin President Travis Johnson talks to CNBC about Amazon's Q1 earnings report, and why he expects to see ad sales grow in the coming quarters.
Inside Amazon’s charm offensive to win over big brand budgets from Madison Avenue
Sellwin's Head of Consulting Will Margaritis speaks to Business Insider. "Brands want to know exactly what they're getting, and when some of these features are brand new, it can take some convincing to get a brand to put [money] into the big, shiny Amazon bucket."
1 big thing: E-commerce upends Madison Avenue
"It's not just about ads, but also content, logistics, pricing, warehousing, forecasting, etc.," Sellwin President Travis Johnson says. "What my clients need is rarely, 'Can you book me more ads?' It's how do I manage my Amazon strategy?"
Disney Announces a $6.99 Streaming Offer, and Walmart Buys an Ad Tech Startup: Friday Wake-Up Call
Dentsu Aegis Network announced an Amazon-focused consultancy just this week. Will Margaritis, senior VP of e-commerce at Dentsu-Aegis Network, told Sloane: “It’s easy to imagine Walmart watching this growth and attention Amazon is receiving and growing jealous.”
Walmart Buys Ad Tech Startup That Specializes in Self-Serve Ads
“The more Walmart can move toward self-service, the more you’ll see agencies testing their waters,” says Will Margaritis, SVP of e-commerce at Dentsu Aegis Network. “I’m guessing advertisers will like what they find, greatly increasing this revenue stream.”
DAN’s New Amazon Consultancy
In a testament to the growing power of Amazon, Dentsu Aegis Network has launched Sellwin Consulting, a strategic consultancy designed to help clients grow their brands through the ecommerce giant.