Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.
Will Margaritis, SVP of e-commerce at Dentsu Aegis Network, another of the five agency execs Business Insider spoke to for this story, said Amazon needs to replace Dallaire's role to keep the momentum around its advertising business going.
Digiday Research: Majority of brands aren’t spending ad dollars on retailer sites
New research shows that retail platforms still have a way to go when it comes to occupying a more central place in brands’ minds. Will Margaritis, svp and e-commerce lead at Dentsu Aegis, said there may be a few reasons: One is that sales teams inside brands are often the ones charged with buying ads on Amazon.
Amazon’s Top Agency Liason Departs for Instacart
“It’s definitely a loss for them, the way the loss of a strong leader is for any company,” says Will Margaritis, senior VP of e-commerce at Sellwin Consulting, an Amazon-focused agency within Dentsu-Aegis Network. “But Amazon is a machine. It’s nothing if not full of strong leaders, and capable of pulling in strong leaders from other companies."
Recession Be Damned: Amazon Sets Sights On Students
History has proven that Amazon's long play for students will pay off. Back-to-school season has arrived, and it's clear that Amazon sees the younger generation as a required "get" to maintain its record growth. But what does this mean if the impending recession hits?
Amazon wants to disrupt the $100 billion gaming industry, so it’s hiring for a ‘stealth advertising’ engineering team
Will Margaritis, SVP of e-commerce at Dentsu Aegis Network, said he was intrigued by Amazon's postings because of their focus on machine learning, which implied to him that Amazon could be developing technology to serve personalized ads to consumers. "Stealth advertising is likely the only way to do this at scale — if the consumer is unaware they're being advertised to, they're less likely to review bomb the product," he said.
Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?
There is a tinge of irony that the company synonymous with the disruption of online retail—indeed, commanding around half of total U.S. ecommerce consumer spend—is now committed to expanding their physical footprint across the U.S. and globally.
Who Does Prime Day Really Benefit?
President of Sellwin Travis Johnson explains how the true impact of this sale, good or bad, is significant for nearly everyone involved.
The Wall Street Journal
Amazon Makes a Bet on Beauty With Lady Gaga Deal
“[Amazon] is sending a message to luxury brands, and luxury beauty in particular, that Amazon’s a viable place and it’s not going to damage their brands but accelerate them,” said Will Margaritis, SVP, Consulting, Sellwin.
Amazon Encourages Brands to Go Live for Prime Day
Will Margaritis, SVP of Consulting at Sellwin, says advertisers could use the live streams as a way to break out from rival sellers.
AT&T Casts Sponsorship Spell Over New ‘Harry Potter: Wizards Unite’ Game
“I don’t think ‘Harry Potter’ will be quite that sort of sensation, but it is getting talked about,” says Will Margaritis, senior VP of e-commerce and digital marketing at Dentsu Aegis Network’s Sellwin Consulting. “It sounds like Niantic has learned some lessons and put more content into it, but with ‘Pokémon Go’ no one had seen that sort of thing before.”
Former Snap CSO Imran Khan has launched his new e-commerce startup Verishop, which industry experts say can solve for some of Amazon’s key weaknesses
Amazon is a global giant playing in many different lanes, said Will Margaritis, svp of Sellwin Consulting at Dentsu. "If you're looking to take on Amazon, you need to consider it a many-headed hydra — try to beat it at retail, and you still need to contend with AWS, and the rapidly-growing advertising revenue," he said. "The money is flowing into Amazon so quickly, from so many disparate parts, that I can't see anyone getting ahead of them overall."