What ad buyers want from Walmart: more transparency, more control
Walmart’s growing media business faces familiar advertiser gripes of lacking transparency and control.
Advertising Week 360
The Evolving Role of the Influencer
Recent changes to Instagram could be an opportunity for brand marketers to push measurement further and look to more meaningful metrics for success with engagement campaigns.
Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.
Will Margaritis, SVP of e-commerce at Dentsu Aegis Network, another of the five agency execs Business Insider spoke to for this story, said Amazon needs to replace Dallaire's role to keep the momentum around its advertising business going.
Retail Media Networks 2019: How Retailers Are Building Digital Ad Businesses
In a competitive landscape, retailers are looking beyond their core business for profits—and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.
Best Buy touts first-party data capabilities as it looks to build its media business
“Best Buy knows a lot about you, but unless it’s a product very specific to Best Buy, is their data really going to be significantly better or more appealing than Amazon’s or Walmart’s?”
Digiday Research: Majority of brands aren’t spending ad dollars on retailer sites
New research shows that retail platforms still have a way to go when it comes to occupying a more central place in brands’ minds. Will Margaritis, svp and e-commerce lead at Dentsu Aegis, said there may be a few reasons: One is that sales teams inside brands are often the ones charged with buying ads on Amazon.
Amazon’s Top Agency Liason Departs for Instacart
“It’s definitely a loss for them, the way the loss of a strong leader is for any company,” says Will Margaritis, senior VP of e-commerce at Sellwin Consulting, an Amazon-focused agency within Dentsu-Aegis Network. “But Amazon is a machine. It’s nothing if not full of strong leaders, and capable of pulling in strong leaders from other companies."
Recession Be Damned: Amazon Sets Sights On Students
History has proven that Amazon's long play for students will pay off. Back-to-school season has arrived, and it's clear that Amazon sees the younger generation as a required "get" to maintain its record growth. But what does this mean if the impending recession hits?
Amazon wants to disrupt the $100 billion gaming industry, so it’s hiring for a ‘stealth advertising’ engineering team
Will Margaritis, SVP of e-commerce at Dentsu Aegis Network, said he was intrigued by Amazon's postings because of their focus on machine learning, which implied to him that Amazon could be developing technology to serve personalized ads to consumers. "Stealth advertising is likely the only way to do this at scale — if the consumer is unaware they're being advertised to, they're less likely to review bomb the product," he said.
Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?
There is a tinge of irony that the company synonymous with the disruption of online retail—indeed, commanding around half of total U.S. ecommerce consumer spend—is now committed to expanding their physical footprint across the U.S. and globally.
Who Does Prime Day Really Benefit?
President of Sellwin Travis Johnson explains how the true impact of this sale, good or bad, is significant for nearly everyone involved.