OBJECTIVE

Isobar was tasked to create an Amazon page for Nespresso US that went beyond Amazon’s typical shopping experience. Instead, we created an engaging, immersive brand experience.

INSIGHT

Consumers buy more when they know more. Although shopping online at big box stores, like Amazon, is on the rise, they’re not as trusted and knowledgeable as buying directly from the manufacturer.

APPROACH

We utilized the Amazon store template to create an e-commerce landing page that not only educates both existing and potential consumers on Nespresso’s extensive product range, but also highlights the luxury aesthetic and lifestyle approach Nespresso is known for. In turn, this creates
continuity between Amazon and Nespresso for a more seamless experience.

RESULTS

Significantly exceeded customer engagement metrics and revenue per visitor.