In February 2019, Carat’s Chevy team sought to reach traditional and potential truck buyers during the launch of “The Strongest Most Advanced Silverado Ever. ” Alongside custom content on the Amazon homepage, Chevy pioneered an automotive marketing move by having the 2019 Chevy Silverado “break through” Amazon’s iconic brown delivery boxes. Packages featuring the SIlverado were delivered to 7.1 million Amazon customers and seen by millions more as they waited on doorsteps and in lobbies across America.