Amazon recently announced their new Sponsored Display product. Here’s a brief overview of the beta, who should take advantage of it, what it means for programmatic teams, and what the future implications could be for advertisers.
We take a look at Prime Days past as we prep for 2019.
Amazon is continuously building their own tech stack, and this is another move that signifies they are working to advance their business and compete with Google for non-endemic advertising clients.
Sponsored Products are a powerful sales tool on Amazon, and help brands increase their brand equity on the site. Bringing it to Fresh creates a new way for brands to reach consumers.