Amazon recently announced their new Sponsored Display product. Here’s a brief overview of the beta, who should take advantage of it, what it means for programmatic teams, and what the future implications could be for advertisers.
Entries by Laura Kaplan
Now that Amazon accepts FSA and HSA dollars, CPG brands need to have the right strategies in place to benefit.
Amazon is continuously building their own tech stack, and this is another move that signifies they are working to advance their business and compete with Google for non-endemic advertising clients.