This month, Sellwin officially launched as a holistic consulting resource for navigating the complexities of Amazon. This is the first edition of our official newsletter, where every two weeks we will update you on everything you need to be an expert in Amazon strategy, retail, media, and innovation.
Feel free to forward this to your clients and subscribe here.
Amazon advertising is expected to see growth rates above 50% over the next few years. Merkle’s 2019 strategy guide details the changes and improvements that you need to know for a successful Amazon strategy.
Fighting fakes in the Amazon marketplace
Brands still have to fight against fraudulent reviews and products on Amazon’s marketplace, but the company is showing efforts to help.
Sponsored ads get fresh
In late February, cost-per-click advertising arrived to Amazon Fresh. Brands who are smart about their campaigns, KPIs, and content will find themselves in front of many new consumers. Read more on the Sellwin blog.
Here are some of the biggest Amazon headlines from the past two weeks.
- Adweek: Why Dentsu Aegis Network Launched an Amazon-Focused Strategic Consultancy\
- CNBC: Here’s Jeff Bezos’ annual shareholder letter
- The Motley Fool: Amazon Is Gearing Up to Challenge FedEx and UPS
- Marketing Dive: Maxwell House’s Amazon orders come with ‘Marvelous Mrs. Maisel’ Passover book
Sellwin is a consulting service that delivers customized solutions for brands to grow their business on Amazon. With a bird’s-eye view of the vast Amazon landscape, we build strategic pathways for brands to succeed, starting with a foundation of ecommerce expertise and leveraging the skills of more than 130 specialists within the Dentsu Aegis Network.
Interested in learning more? Reach out.
Travis Johnson, President for overall team needs or questions
Julie Weitzner, EVP, Head of Growth and Partnerships to discuss new business and partnerships
Will Margaritis, SVP, Strategy for client work and overarching strategic approach
Kay Bernadas, Content Strategist for PR, thought leadership, case studies, and marketing content
Amy Garland, Project Manager for coordinating resources and skillsets within DAN and Sellwin