Greetings from hot and muggy New York City, where none of us wish we were in Cannes catching sun on the deck of a yacht (wink). News is streaming in from the big festival, including 360i’s Gold win in Digital Craft for their Alexa game The Maze. Congrats to all involved.
On this side of the world, Isobar had Alexa on the mind as well, so they blogged the best practices for creating voice skills. The Sellwin team has been watching Amazon’s creep into healthcare retail, so we doled out our own expert advice on how brands can stay ahead of the game.
It’s a short dispatch this week, but tomorrow is the longest day of sun all year and summer is on the brain. Now, on to the weekend! Alexa, can I have a glass of rose?
Is Amazon healthy for healthcare retail?
Amazon now accepts FSA/HSA dollars, and they’ve already started running ads to their designated storefront. Brands need to have the right strategies in place in order to see a boost in sales from the update. Read a few of our suggestions on the Sellwin blog.
How do I design a great voice experience?
Head on over to the The Squeeze by Isobar to read their list of best practices to keep in mind when building Alexa skills.
360i’s Alexa skill snags Gold at the Cannes Digital Craft awards
An interactive Alexa game created in support of HBO’s “Westworld” series called The Maze was honored with a gold lion in the Digital Craft category on day three of Cannes International Festival of Creativity.
A few more headlines to have on your radar:
Social networking service Bebo has been acquired by Amazon’s video game-streaming unit Twitch for $25 million, reports TechCrunch. Amazon launched an “off-to-college store” to sell essentials for university life, and Walmart is making in-fridge deliveries now.
Former Snap exec Imran Khan launched a competitor retail site called Verishop, which promises no counterfeit products. This could be a really successful pull; check out our post on Amazon’s problem with fake products.
Finally, iPro’s David Hutchinson was quoted in Adweek with his own take on Amazon’s one-day shipping (reduced friction = more sales) and again on Amazon fashion (the company needs to advertise their options better). We agree on both points.
Sellwin is a consulting service that delivers customized solutions for brands to grow their business on Amazon. With a bird’s-eye view of the vast Amazon landscape, we build strategic pathways for brands to succeed.
Interested in learning more? Reach out.
Travis Johnson, President for overall needs and questions
Julie Weitzner, EVP, Head of Growth and Partnerships for connections
Will Margaritis, SVP, Strategy for ecommerce strategy
Laura Kaplan, VP, Strategy for media-driven solutions
Kay Bernadas, Content Strategist for marketing content
Amy Garland, Project Manager for coordinating resources